eBay

Paper Summary:

This paper discusses various aspects of the business, eBay. It describes eBay's core competencies and then describes the benefits that eBay receives from selling on the World Wide Web. The paper looks at the key competitive strategies that eBay must focus on in order to remain competitive and maintain an advantage over their competitors. Finally, the paper discusses the strategy implementation for eBay's market potential and developing the business growth worldwide.

Table of Contents:
Core Competencies
Benefit of Selling on the World Wide Web
Key Competitive Strategies
Strategy Implementation for Worldwide Development

From the Paper:

"In evaluating eBay's business implementation strategy, it could be observed that using information technology and marrying it with commerce became a tried and tested process that enabled eBay to be one - if not - the leader in this type of venture. "eBay's corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their customer base and global reach. By using the eBay service you can find virtually anything you are looking for. eBay competes in the online auction industry using a broad differentiation strategy. Although they may not be the most inexpensive online auction site, they have the largest variety of products offered. They also appeal to a larger group of consumers that include individual sellers, small entrepreneurs, and corporations all over the world. eBay achieves broad differentiation through their strong eBay community, a global reach not matched by any competitor, and a category span of 27,000. These aspects of the eBay service among others set their company apart from the rest. Customers see the value in using the eBay service. This is why eBay has become so successful. (Kreiser, 2005)" Indeed, customer service is the ultimate value proposition of eBay and by influencing the online marketplace, eBay customers can always have the convenience, variety of goods and services, security of transactions and accessibility in all forms of online media provided by eBay. Eventually, eBay is becoming the standard in electronic commerce and others have followed suit because of the variety of goods and services provided by The World's Online Marketplace(r)."

Sample of Sources Used:

• About eBay. 2007. 29 August 2007. <http://pages.ebay.com/aboutebay.html>.
• Chen, Edward T. Leveraging IT for a Competitive Advantage - Case of eBay. 02 September 2005. 29 August 2007. <http://www.iacis.org/iis/2005_IIS/PDFs/Chen.pdf>.
• Coghlan, Katelynn, Pauley, Tommy and Scott, Patrick. Analyzing, eBay's Strategies, Financial Performance, SWOT and Competitive Strength in the Online Auction Industry. 26 October 2005. 29 August 2007. <http://oak.cats.ohiou.edu/~kc255602/esp/ebay2ndassign.doc>.
• Holahan, Catherine. Going, Going...Everywhere. 18 June 2007. 29 August 2007. <http://www.businessweek.com/magazine/content/07_25/b4039072.htm?chan=technology_technology+index+page_top+stories>.

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