YouTube

Paper Summary:

This paper discusses the 2006 invention of the year, according to Time Magazine - YouTube. It discusses the reasons for YouTube's popularity and describes, very briefly, how it works. The paper then focuses on YouTube's impact on Hong Kong television and communication and the reasons for this impact. It sites examples of how YouTube has been used to impact communication and society.

From the Paper:

"Summarizing all the conclusions and the examples above, one could launch the following theory: thanks to websites like YouTube which have converted the Internet into a mass communication channel due to the significant number of viewers, people (the masses) are the ones who set the public agenda in order to solve the social problems they are confronted with. This theory may be easily demonstrated by the Hong Kong Bus Uncle case. Because of the high attention that the incident received from the public, traditional media turned the respective quarrel into a front-page subject. Thus, two main Hong Kong TV channels - TVB and Cable TV mentioned it among the primordial evening news while RTHK placed the protagonist (Chen) on the second position within the framework of the "Person of the Year" contest. The topic was also emphasized by newspapers and several journalists expressed their thoughts with reference to the reasons justifying Chen's outburst. For instance, editorialist To Kit clearly emphasized that one of the main motives was the "underlying social tension" while Dr. Lee Sing who was quoted earlier highlighted the significant quotidian stress that Hong Kongers must endure (http://en.wikipedia.org/wiki/The_Bus_Uncle). Journalist DeGolyer even implied that: "The Bus Uncle reaction was rightly taken as a clear warning indicator that Hong Kongers teeter on the cusp of exploding. The government moved to cut the work week for civil servants and to raise their wages and urged businesses to do the same in the private sector. Contract workers are now being transitioned into full civil servants. Minimum wage legislation is, for the first time, being seriously discussed" (DeGolyer, 2007)."

Sample of Sources Used:

• DeGolyer, M. (2007). The power of the people. On the Internet at: http://www.thestandard.com.hk/news_detail.asp?pp_cat=15&art_id=35365&sid=11578958&con_type=1&d_str=20070104&sear_year=2007.
• Gelles, D., Fekeiki, O. (2006). Anti-US video attacks spread on the Web. On the Internet at: http://www.nytimes.com/2006/10/06/technology/06tube.html?ex=1177041600&en=1b3bc6835a7718dc&ei=5070. Retrieved April 18, 2007.
• Theories on mass media (2004). On the Internet at: http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Mass%20Media/. Retrieved April 18, 2007.
• Yumiko T-back video and Internet marketing (2006). On the internet at: http://www.eonenet.com/internet_marketing_blog/2006/12/12/yumiko-t-back-video-and-internet-marketing. Retrieved April 18, 2007.
• Information on YouTube (2007). On the Internet at: http://encyclopedia.thefreedictionary.com/YouTube. Retrieved April 18, 2007.

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