YouTube and Google

Paper Summary:

This paper discusses how the Internet search engine behemoth, Google, was given permission by federal antitrust regulators to acquire the video-sharing site, YouTube, for $1.65 million. It looks at how this represents a tremendous market edge for Google against its leading competitors, Yahoo and Microsoft, in the fields of Internet domination.

From the Paper:

"Another problem with Yahoo or Microsoft seeking out a new property is that part of the advantage of being a first market mover in a new social technology, such as the Internet, is that once such a social hub is created, it is difficult to alter people's habits, and to encourage people to post their videos in other network places. Part of the pleasure of posting information is reading friends' comments. The Internet is about a conversation between users, and people have grown accustomed to posting their videos on YouTube for familiar users to see. The Internet market sector is already dominated only by a few competitors and the market has become even narrower with the growing omnipresence of Google in its information, social, and video components."

Sample of Sources Used:

• Mills, Elinor & Greg Sandoval. (10 Oct 2006). "With YouTube, Google puts its Competitors in a Jam." CNET News.com. Retrieved 3 Feb 2007 at http://news.com.com/With+YouTube%2C+Google+puts+its+competitors+in+a+jam/2100-1030_3-6124528.html

More papers on YouTube and Google:

• Analytical Essay # 110127 : "YouTube"
• Term Paper # 96648 : "Online Video Advertising"

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