This paper explores the marketing strategies of both business-to-business (B2B) and business-to-consumer (B2C) websites.
Written in 2007; 973 words; 4 sources; APA; $ 34.95
Paper Summary:
The paper discusses the various characteristics of website marketing from the perspective of both a business-to-business (B2B) and a business-to-consumer (B2C) website. The paper examines the three principles of website marketing: community, content and commerce and their interplay among the B2B and B2C websites. The paper provides some specific details of website marketing, utilizing IBM as an example of B2B websites and eBay as an example of B2C websites.
Outline:
Abstract
Overview
Marketing for e-Commerce
Marketing for B2B Emphasis
Marketing for B2C Emphasis
Conclusion
From the Paper:
"The integration of corporate websites into an organization's marketing strategy is unavoidable in 21st century marketplace. In fact, for many enterprises, the website and how its marketing strategies are formulated is the organization for all practical intents and purposes. Researchers have even begun to observe that how a website is integrated into marketing strategies is far more intrinsically related to deeper organizational concerns such as the very business model that an enterprise is founded upon (Owens, 2006, paras.1-3). These concepts related to corporate websites are examined from a business to business (B2B) and a business to consumer (B2C) perspective utilizing an example of each modality: IBM and eBay."
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