Wal-Mart Canada and E-Business Strategy

Paper Summary:

The paper explains that in terms of business-to-customer (B2C) e-business, the company aims to sell the Wal-Mart brand to customers, while in terms of business-to-business (B2B), the company has made extraordinary levels of commitment to electronic data interchange (EDI) over the Internet (EDI-INT) and to the radio frequency identification (RFID) technologies. The paper describes how Wal-Mart Canada has used its market dominance to leverage suppliers to similarly commit to these e-business technologies, thereby radically altering the e-business marketplace as a whole.

Outline:
Strategic Goals of the Company
Internet Business Models and Strategies
Evolution and Applications of the Internet
Enterprise-Wide and Inter-Enterprise Systems
Security and Controls
Billing and Payment Systems
Supply Chain Management
E-Procurement, Trading Exchanges and Auctions
Customer Relationship Management
Business Intelligence
Metrics for Performance Measurement in E-Commerce
Executive Summary

From the Paper:

"In the 2007 ranking of Forbes Fortune 500, the retail giant Wal-Mart Stores (traded on the TSX as WMT) occupied the number one position with net sales of almost US$350 billion (Wal-Mart Annual 2007 26). In this context, the prime objective of the company is to retain its dominance in the global and the Canadian retail marketplace. In fact, Wal-Mart Canada has in recent years consistently outperformed its US parent company, and today accounts for almost half of all household goods sales in Canada. As Wal-Mart Canada's new CEO Mario Pilozzi contends, the key to attaining this objective is continuing innovation in all areas of the enterprise (Flavelle). To this end, Wal-Mart Canada has adopted two prime strategic goals for the short term future. These goals lie in the areas of structural expansion and e-business innovation."

Sample of Sources Used:

• Dorsey, Moira. "Learning from Wal-Mart's Web Site Redesign:How the Walmart.com Team Managed the Redesign Process."Cambridge, Mass: Forrester Research, 2007.
• Flavelle, Dana. "Wal-Mart Canada's Chief Cheerleader."Toronto Star. May 29, 2007.
• Menezes, Joaquim. "Wal-Mart Makes Magic with RFID."IT World Canada. July 1, 2007.
• Moore, Karl and Pareek Niketh. "There's BWE (Before Wal-MartEntered) and AWE (After Wal-Mart Entered)." Globe andMail. August 19, 2004.
• Schuman, Evan. "Is Wal-Mart Canada's New RFID Strategy a Hint of a Kinder, Gentler Wal-Mart CIO?" Eweek. July 11, 2007.

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