Typographic Design

Paper Summary:

This paper reviews the historical evolution of typographical design as it has influenced new media technology, including film and computers. The author examines ten historical periods starting in 1900 and ending in 2007. The author expresses that he prefers new type designs that deal with the traditional concerns of legibility, readability, economy, flexibility and transparency.

Table of Contents:
Objective
1900 to 1910 Art Nouveau
1910-1920 "Futurist"
1920-1930 - The Bauhaus Movement
1930-1940 "End of Bauhaus - Typographic Journey"
1940-1950 - Hollywood Film Credits
1960-1970 - Youth Culture & Change
1970-1980 - Experimentation and Weingart
1980-1990- IBM launches PC Typography
1990-2000 - Digital Technology and TrueType Internet and Multimedia
2000- 2007

From the Paper:

"Lester Beall is stated to have assisted in launching the modern movement in American design during the decades of the 1920s and 1930s. During the last twenty years of his career, Beal pioneered corporate identities for corporations including Martin Marietta, Connecticut General Life Insurance and International Paper Company. During this time period immigrants that were talented reached America from Europe and American design was known to be: "...pragmatic, intuitive, and more informal in its approach to organizing space.""

Sample of Sources Used:

• Type of Our Times (2007) Computer Arts online available at: http://www.computerarts.co.uk/in_depth/features/type_of_our_times.
• Jan Tschichold, The New Typography. Translated from the German by Ruari McLean. Introduction by Robin Kinross. Berkeley, Los Angeles, London: University of California Press, 1995. Reviewed by Victor Margolin. Lupton, Ellen (2006) Writing Lessons: Modern Design Theory. Typotheque. Online available at: http://www.typotheque.com/articles/writing_lessons:_modern_design_theory/.
• Scotford, Martha (1998 ) The Art as An Art Director. Cape Pineles. AIGA Medalists. The American Institute of Graphic Arts. 1998. AIGA the professional association for design. New York, NY.Online available at: http://www.aiga.org/content.cfm/medalist-cipepineles.
• Shaw, P. (2001) The Road Taken. Upper and Lower Case Magazine. Issue 25.4.2. Online available at: http://www.itcfonts.com/Ulc/2542/BookRevRoadTaken.htm
• Letraset (nd) Online available at: http://www.letraset.com/shopcontent.asp?type=aboutus&ssctn=default

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