Toyota

Paper Summary:

This paper discusses how the many modifications Toyota has made to its organizational values and culture through the Toyota Way 2001 initiative has allowed the company to compete in more global markets with greater agility and localized focus. The paper further describes this innovative human resources initiative, looks at their Global Vision 2010 initiative, and discusses the company's intense focus on training and certifications.

Outline:
Summary
Toyota Works to Turn Corporate Culture Into a Competitive Advantage
Training a Core Cultural Component
Conclusion

From the Paper:

"The transformation of the Toyota culture and its impact on the organizations' behavior is to a large extent responsible for the company's success globally. In the U.S. alone Toyota is challenging General Motors for market share leadership, and is also the dominant provider of hybrid vehicles. These global successes requires a highly synchronized level of performance across manufacturing, supply chain, procurement, pricing, marketing and service, all integrated together through an innovative Human Resources initiative titled The Toyota Way 2001, launched in April, 2001."

Sample of Sources Used:

• Environmental and Social Report (2003) - From Toyota Corporation, Japan. . Comprehensive Report on all aspects of their operations. Employee Section. Accessed from the Internet on August 19, 2007 from location:http://www.toyota.co.jp/en/environmental_rep/03/pdf/E_c78_81.pdf
• Environmental and Social Report (2005) - From Toyota Corporation, Japan. . Comprehensive Report on all aspects of their operations. Employee Section. Accessed from the Internet on August 19, 2007 from location:http://www.toyota.co.jp/en/environmental_rep/05/download/pdf/so_02.pdf
• Environmental and Social Report (2006) - From Toyota Corporation, Japan. . Comprehensive Report on all aspects of their operations. Employee Section. Accessed from the Internet on August 19, 2007 from location:http://www.toyota.co.jp/en/environmental_rep/06/download/pdf/e_report06_p49_p55.pdf
• Masaki, Saruta (2006) - Toyota Production Systems: The 'Toyota Way' and Labour-Management Relations Source: Asian Business & Management, Volume 5, Number 4, December 2006, pp. 487-506(20)
• Toyota (2007) - Toyota's 21rst Century Diversity Strategy. Toyota Motor Corporation. Accessed from the Internet on August 19, 2007 from location:http://www.toyota.com/about/diversity/21stcenturyplan.pdf

More papers on Toyota:

• Case Study # 146407 : "Toyota's Transnational Supply Chain Strategies"
• Essay # 87830 : "Company Profile: Toyota"
• Business Plan # 87428 : "Toyota Marketing Plan"

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