"The Wave"

Term Paper # 100194

Advertising > Product-Specific
Business > Marketing

"The Wave"

An analysis of the strengths and weaknesses of the 2006 Budweiser Super Bowl advertisement, "The Wave".

734 words () | 4 sources | MLA | 2007 United States

Paper Summary:

This paper analyzes the 2006 Budweiser Super Bowl advertisement, "The Wave". It discusses the advertisement in relation to market perspectives and the failure of the advertisement for its target audience. The paper looks at the strengths and weaknesses of the advertisement and particularly how it misrepresents their core audience personality traits, but does successfully focus on sporting events for advertising.

From the Paper:

"In conclusion, the various elements of Budweiser's 2006 Super Bowl Ad "The Wave" fails to project a market target that covers a wider population for its possible clients. Sporting events are crucial aspect to gaining the most sales by knowing who will purchase beer products. However, Budweiser uses modern technology to create a misrepresented superficiality in relation to its target market that does not make a very strong impact on the viewer. In this commercial, these are the failed aspects of this Ad are revealed through empirical market studies and the affect the commercial has upon its target market audiences."

Sample of Sources Used:

Hackley, Chris. Advertising and Promotion: Communicating Brands. New York: Sage, 2005.
Kilbourne, Jean. Can't Buy Me Love: How Advertising Changes the way We Think and Feel. New York: Touchstone, 1999.
"Method Studios Creates "The Wave" Commercial for Budweiser." 2006. New Bay Media.com. 6 November, 2006. <http://www.uemedia.net/CPC/vfxpro/printer_14500.shtml>
"Western Michigan State University Market Study: Budweiser." 2004. Western Michigan State University. 6 November, 2006. < homepages.wmich.edu/~k2jorda1/ project%202%20assignment.doc>