The U.S. Automotive Industry

Paper Summary:

This paper examines the three main companies in the automotive industry in North America: General Motors, Ford and Daimler-Chrysler. The paper then looks at the foreign companies of Honda and Toyota. The paper relates that if these big three domestic manufacturers wish to be considered the dominant brands in North America, they need to significantly reduce operating expenses related to employee benefits, costs, legacy expenses and related cost premiums. The paper also discusses the need for them to re-brand themselves as environmentally conscious manufacturers, like the Japanese manufacturers who promote fuel efficient products such as hybrid powered vehicles.

Outline:
Introduction and Overview
Main Competitors
Strategic Marketing Moves
Critical Input Variables
Critical Success Factors
Conclusion

From the Paper:

"The automotive industry in North America is led by the big three of General Motors, Ford, and Daimler-Chrysler. While the import manufacturers play a significant role in the overall automotive industry the big three domestic manufacturers essentially define the industry. The total market value in the U.S. for the new car market is just over $202b and is expected to grow to an estimated $243b by 2009 (New 3). Yet, of the big three, General Motors, as the largest automotive manufacturer in the world and one of the largest companies in the world, acts as a bell-weather for the automotive industry."

Sample of Sources Used:

• "Annual Report 2005." Honda Motor Company, Investor Relations (2005). 30 Oct.2006<http://world.honda.com/ investors/ annualreport/2005/pdf/ar2005.pdf>.
• Beucke, D, et al. "Why GM's plan won't work...and the ugly road ahead." Business Week, 3923(2005): 84.
• "General Motors Corporation SWOT Analysis." Datamonitor, April, 2005.
• "General Motors Corporation 2004 Annual Report." General Motors [online]. 30 Oct., 2006<http://www.gm.com/company/investor_information/stockholder_info/index.html>.
• "Honda Motor Co., Ltd. SWOT Analysis." Datamonitor, Sept. (2004): 1-9.

More papers on The U.S. Automotive Industry:

• Analytical Essay # 130291 : "The U.S. Automotive Industry"
• Argumentative Essay # 19821 : "Evolution of the U.S. Auto Industry"
• Analytical Essay # 130721 : "The North American Automotive Industry"

APA Citation:

MLA Citation: