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consumer, crisis, died, emergency, extra, grazier, johnson, motivation, people, resistant, strength, tamper, tylenol, 1982
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Term Paper # 95683 :: The Tylenol Crisis
The paper discusses the 1982 consumer emergency when seven people died after taking Extra Strength Tylenol.
Written in 2007; 870 words; 6 sources; MLA; $ 30.95
Paper Summary:
This paper reveals that the cost of the 1982 Tylenol crisis was devastating for Johnson & Johnson, the parent company of Tylenol. The paper relates that the best way to prevent this crisis from occurring in the future is for a company to do exactly what they are supposed to do as per the advice of the Food and Drug Administration. The paper discusses how the reaction to the Tylenol crisis involved several of Peter Grazier's factors of motivation, including the presence of a real purpose and a true challenge. The paper concludes that the continued success of Johnson & Johnson is a result of the strong team management techniques in practice at that corporation.

Outline:
The Case
Group Recommendations
Grazier's Factors of Motivation
From the Paper:
"Chicago, Illinois, was the setting for one of the greatest and most responded to consumer emergencies in the United States. In the fall of 1982, seven people died after taking Extra Strength Tylenol that they had bought over the counter (Science News, 1982). The response was rapid, and Tylenol's parent company, Johnson & Johnson, pulled all Tylenol off the shelves across the country before the eighth death could occur (Ruquet, 2004). An examination of the incident after it was recognized unveiled that someone, still unknown to this day, had tainted the capsules with cyanide."

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