The Swiss Beer Market

Paper Summary:

This paper relates that Switzerland is a country with a robust economy, good prospects and no impediments to imports. The author points out that, although geographically Switzerland is land-locked and despite the presence of the Alps, excellent transit routes connect it to the Belgian Stella Artois plant. The paper relates that, politically, the country is a stable democracy with a somewhat right-wing government that actively promote business and investment by minimizing bureaucratic hindrances to foreign investors. The author concludes that this report did not identify any facts that would seem to contraindicate expansion into the Swiss market except for the fact that domestic consumption of beer has dropped. The paper includes charts.

Table of Contents:
Executive Summary
Introduction
Overview of Switzerland and its Business Climate
Geographical Setting
The Role of Education in Swiss Society with reference to Industry and Business
Primary Education
Secondary Education
Higher Education
Economic Analysis
Population
GDP/ GNP - Total, growth, per capita
Trade Data and Analysis
Exports and Imports
Trade Predictions

From the Paper:

"Stella Artois is one of the brands of beer manufactured by InBev, a Belgian brewery company, and the world's largest beer producer. Stella Artois is a 5.2% beer brewed in Belgium, the United Kingdom, Australia and some other countries. Stella Artois is a strong seller in international markets - for example, it is the top selling premium beer in the UK market, while in Belgium, it is marketed as a regular beer. However, in general it is associated with the high-end beer market, which is a lucrative one."

Sample of Sources Used:

• Beirne, Mike. "Rivals Crib from Stella's Stellar Marketing Plan." Brandweek, 48.1 (1 Jan. 2007): 10+.
• "Benchmark - Stella Artois won't be Shaken." Marketing Week, London. (26 May, 2005): 37.
• "Brandfame: Stella Artois." Marketing, London. (Sept. 2005): S44. Retrieved from Database ABI/INFORM Global.
• Easterlin, Richard. "Why isn't the Whole World Developed?" Journal of Economic History, 1981, XLI:1-19.
• Population Reference Bureau. "2002 World Population Data Sheet."

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