This report characterizes the market for the ski resort industry and related products/services and assesses the attractiveness of this market to potential producers/marketers.
Written in 2008; 2,780 words; 15 sources; APA; $ 82.95
Paper Summary:
This paper explains that, although skiing is one of Americans' favorite sports and leisure activities, ski areas throughout North America are facing many problems. The author points out that fewer people visit U.S. ski areas now than ten or twenty years ago. The paper also relates that the high seasonality of demand, the potential negative effects of climate change and issues surrounding environmentally sustainable management practices present major challenges to the ski industry. The author underscores that the barriers to market entry include large amounts of initial capital, high maintenance costs, dependability on weather and human resources management. The paper reports that successful resorts respond to these challenges through continued diversification and effective customer relationship management programs. The author concludes that the ski resort industry is not an attractive candidate for potential market entrants.
Table of Contents:
List of Figures
Executive Summary
Purposes of the Report
Sources and Methods of Data Collection
Interpretations and Conclusions
Introduction
Industry Assessment
Industry Landscape
Market Demand
Seasonality of Demand
Factors Influencing Future Demand
Climate Change
Environmentally Sustainable Management
Barriers to Entry
Staying Ahead of the Competition
Summary
From the Paper:
"Seasonality of demand in the ski resort industry refers to the fluctuations in demand during different months of the year. Statistics reflecting the number of visits or the frequency of ski resort visitations per season is not readily available, making it difficult to quantify seasonality of demand. However, one can draw a parallel between the seasonality of demand in the ski resort industry and the seasonality of demand for skis and related equipment. According to AuctionBytes.com (2007), the independent trade publication for online merchants, demand for snow skis seems to concentrate around Christmas holidays."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "The Ski Resort Industry", Essays on "The Ski Resort Industry", Research papers on "The Ski Resort Industry", Student papers on "The Ski Resort Industry", Book reports on "The Ski Resort Industry", Dissertation on "The Ski Resort Industry", Thesis on "The Ski Resort Industry", Summary of paper on "The Ski Resort Industry", Articles written on "The Ski Resort Industry".
Look for more research papers, essays and book reports on