An analysis of the Seagram Building as a symbol of American capitalism.
Written in 2008; 2,666 words; 10 sources; MLA; $ 80.95
Paper Summary:
This paper critically examines the Seagram Building in terms of not only its aesthetic and technological factors but also with a particular emphasis upon its economic-political and social-cultural context. As is seen, the prominence of the Seagram Building lies as much in its extraordinary design as for the fact that it symbolized American corporate power in an era when the hegemony of American capitalism was unrivalled in the non-Communist world.
Outline:
Introduction
The Seagram Building and the Bronfman Family
The Seagram Building and the Prestige of Design
Conclusion
From the Paper:
"Prior to the Seagram Building, the emphasis in American corporate architecture was generally on cost and function. Aesthetic values were a secondary concern, and the idea of creating a "signature" building was not part of the corporate mentality of the period. The Bronfmans would change all of this with the Seagram Building. Thus, in order to understand why the Seagram Building was built, we must understand that agenda of the Bronfman in funding the creation of a building that was intentionally designed to make a dramatic statement in the capital city of global capitalism."
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