The Roaring Twenties

Paper Summary:

The paper explores how America underwent a major transition from being a war-torn country to becoming an economically prosperous society, giving birth to mass and popular cultures. The paper discusses the proliferation of pop culture materials and paraphernalia and the subsequent rise of the advertising industry. The paper looks at the inappropriate representation of females and under representation of minorities in popular print ads in American magazines. The paper shows how America became a materialistic culture and eventually a consumer-oriented society as it moved toward the 20th to 21st centuries.

From the Paper:

"The 1920s was noted for its contribution to the creation and development of mass and popular ("pop") cultures. These cultures pertain to the prevalence of consumer culture in America, wherein Americans became avid consumers of new products produced in the market. In effect, as a result of this proliferation of new consumer goods, advertising and marketing strategies also became rampant. Advertising and marketing goods and products become part of the popular, or pop, culture."

Sample of Sources Used:

• "1920s consumer culture." History Teaching Institute. Ohio State University Web site. Accessed last 20 May 2007. Available at: http://hti.osu.edu/content/lessonplans/1920sconsumercult.cfm.
• Good Housekeeping. (1928). Vol. 82, No. 2.

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