Paper Summary:

This paper examines the media and popular-culture mythology surrounding the Swiss banking industry. The sources of the mythology, and its effects on the Swiss banking sector are also analyzed. Swiss banking law is shown to be little different in essentials from banking law in other Western countries. Nevertheless it is surrounded with a pervasive mythology that strongly influences both public perceptions and the industry's own marketing.

From the Paper:

"For decades the Swiss banking system has possessed a special mystique in the popular culture, a mythological status shared by no other national banking system and quite different from the staid image of banking in general. A movie or novel needs only to make reference to a character's Swiss bank account or simply to Swiss banks in order to create an atmosphere of international intrigue and shadowy financial power. The audience does not need a potted explanation a mere reference to..."

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