The McDonaldization of the World

Paper Summary:

This paper explains McDonaldization to be the introduction of a new mass culture that includes the four key components of efficiency, calculability, predictability and control. The paper then looks at the advantages and disadvantages of the McDonald system and concludes that, although this concept seems to bring more disadvantages than advantages, many companies have become successful by implementing this system in our globalized world today.

From the Paper:

"Fast food restaurants are among the most traditionally successful and stable businesses that exist in modern society. Everybody needs food, and in today's burgeoning and quick-moving society, every second counts, and fast food restaurants are very effective at getting the food to their customers as fast and as accurately as they can. The domination of fast food restaurants has introduced the ideology of McDonaldization. Nowadays, companies of all sorts are using the concept of McDonaldization to achieve success in the business world. By implementing this concept, the world has changed as we see today."

Sample of Sources Used:

• Hancock, Philip. The McDonaldization of Society Review. Thousand Oaks, CA: Pine ForgePress, 1996.
• "Papa John's Wins Major National Customer Satisfaction Survey; Pizza Chain Recognized asLeader of All National Fast Food Chains in American Customer Satisfaction Index". Business Wire. Feb 26, 2001. FindArticles.com. 3 May 2008 <http://findarticles.com/p/articles/mi_m0EIN/is_2001_Feb_26/ai_70888292>.
• Ritzer, George. The McDonaldization of Society: An Investigation into the Changing Characterof Contemporary Social Life. Thousand Oaks, CA: Pine Forge Press, 1996.
• Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York:Houghton Mifflin, 2001.
• The McDonaldization of Society. 10 July 2007. UM-SL Sociology 1010, Intro to Sociology. 3May 2008 <http://www.umsl.edu/~keelr/010/mcdonsoc.html>.

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• Research Paper # 93860 : "McDonaldization and the Global Image of the U.S."

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