The Maslow Hierarchy

Paper Summary:

The paper discusses Maslow's concepts concerning employers' responsibilities to offer a work environment that motivates and encourages personnel to attain self-actualization. The paper relates that it is necessary to develop top-down employee communication programs that keep people aware of changes, the reasons for these changes, the impact on them and how their involvement is needed to implement the transitions. The paper further relates that providing information is different than providing knowledge. The paper explains that whether people receive information or knowledge is based on their location on the Maslow hierarchy, which can be determined through different means.

From the Paper:

"Despite the fact that Abraham Maslow developed his needs theory approximately 60 years ago, it is just as relevant today. Humans have personal needs that must be filled in order to reach the highest level of self-actualization. In order to best motivate their employees and to be the most competitive, organizations must consider this hierarchy of needs when developing strategies. One of the ways is to ensure that proper communication is provided to employees, especially in times of rapid change."

Sample of Sources Used:

• Ford Motor Credit Company Keeping eyes on the prize (2007). Strategic Communication Management. 11(4), 20-24.
• Kaplan, R and Norton, D (1996). The Balanced Scorecard. Boston: Harvard Business School Press.
• Mehta, N., Ostwald, S. and Mehta, A. (2007). Infosys Technologies: improving organizational knowledge flows. Journal of Information Technology 22(4):.456
• Nickols, F. (2000). The Knowledge in Knowledge Management. In J.W. Cortada and J.A. Woods (Eds.), The Knowledge Management Yearbook 2000-2001. Boston: Butterworth-Heinemann.

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