The Maidenform Company

Paper Summary:

This paper takes a look at the Maidenform Company, a company offering a functional yet attractive line of lingerie to female consumers. The paper provides a brief overview of the company's history and discusses the company's position today. The paper then focuses primarily on how the Maidenform Company is known for its cutting edge advertising, and its marketing strategies and techniques.

From the Paper:

"Today, Maidenform has a more classic and female-focused strategy, rather than the edgy and feminist image of its past. On the "Investor Relations" section of its website: "Our company, Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage.... We sell our products through multiple distribution channels." ("Investor Relations," 2006, Maidenform Official Website) Unlike Victoria's Secret bras, one can buy Maidenform bras at discount stores as well as at specialized retailers. It is the bra of every woman--or every matron, perhaps."

Sample of Sources Used:

• "History." (2006) Maidenform Official Website. Retrieved 12 Mar 2006 http://www.maidenform.com/custserv/custserv.jsp?sectionId=39
• "Integrated Marketing Communications." (2006) TMC Communications. Retrieved 12 Mar 2006 at http://integrated.tmp.com/index.htm
• "Investor Relations: Corporate Profile." (2006) Maidenform Official Website. Retrieved 12 Mar 2006 http://phx.corporate-ir.net/phoenix.zhtml?c=190009&p=irol-IRHome

More papers on The Maidenform Company:

• Analytical Essay # 28650 : "Maidenform Advertising"
• Case Study # 45655 : "The Kellogg Company"
• Article Review # 25644 : "Images of Men and Women in Advertising"

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