This paper explains why there is typically a great public outcry surrounding every new Wal-Mart store and yet every recently opened Wal-Mart is usually filled with shoppers.
Written in 2008; 1,235 words; 1 sources; MLA; $ 42.95
Paper Summary:
This paper discusses why the very people who disdain Wal-Mart shoppers and the idea of Wal-Mart in general, will often find themselves shopping at Wal-Mart, taking advantage of its famously advertised low, low prices, all of the time. The paper relates that, although the goods and the shopping experience itself often seem faceless and standardized at Wal-Mart, the lure of low prices is hard to avoid. The paper contends, however, that while it may seem as if the Wal-Mart juggernaut of success is nearly unstoppable, this is not exactly the case. The paper then highlights some of Wal-Mart's failures and concludes that Wal-Mart's success is not inevitable, even in America, but to ensure that Wal-Mart does not take over America, Americans must rethink the way they view their social responsibilities as consumers, the ways they shop, and how they buy goods.
From the Paper:
"The areas where Wal-Mart has failed to prosper in the United States tend to be urban locations, where people see shopping as a communal experience, such as in New York City, where people can easily walk from shop to shop, from the florist's to a cheese shop. Wal-Mart provides brand-name, standardized goods that many consumers rely upon, but are often not especially unique. This is why women who might go to Wal-Mart for diapers and paper towels, which have very little resonance or social cache in terms of brand loyalty, but may go to other stores for clothing, fragrance and toiletries.
"However, although the goods and the shopping experience itself often seem faceless and standardized at Wal-Mart, the lure of low prices is hard to avoid. Paying less for paper napkins frees up consumer dollars to pay for higher-end items elsewhere, like lattes at Starbucks, or other luxury goods. In the suburbs, where consumers have little access to public transportation, the ability to do one-stop shopping for low-price goods makes up for the lack of ambiance at Wal-Mart and a lack of a personal connection with the sellers and owners of the establishment."
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