The Internet

Paper Summary:

This paper presents several example of internet development, such as Voice-over Internet Protocol (VoIP), which is used to make local and long-distance calls, as provided by Vonage, the leading VoIP service and the growth of broadband connections, which is bringing video into the mainstream. The author points out that machine-to-machine communications (M2M) via the internet is being developed for use with sensors, controllers, appliances and machine tools. The paper discusses that the profitability of a variety of e-companies such as Amazon, eBay and 1-800-Flowers.com indicates that there is still room for even small specialized companies to enter e-commerce.

From the Paper:

"Yet in the marketing departments of some of the world's biggest advertisers, from General Motors to Unilever, online video represents a strong opportunity to move beyond the 30-second spots that TV viewers so often ignore. Further, companies are losing the ability to control when, where and how consumers see their commercials. Thus, companies such as Lincoln Mercury, American Express Co. and Converse Inc. are also drawing viewers with videos. Video ads are therefore starting to meet the tremendous growth in Web advertising that includes search engines, which according to researcher eMarketer Inc., will expand 33.7 percent this year, to $12.9 billion. The biggest obstacle to growth is that not enough Websites are configured to run video ads, so that marketers often have to book their slots months in advance."

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