An examination of how sales of fine art have been affected by the Internet.
Written in 2007; 1,975 words; 6 sources; MLA; $ 62.95
Paper Summary:
This paper discusses the difference between art and culture, especially when it appears on the Internet. It then describes how the Internet has changed the creation, dissemination and selling of art and culture. Additionally, the paper discusses the level of success that artists can achieve when trying to sell their art over the Internet and explains why there may be a difference between selling online and selling through a gallery.
From the Paper:
"Selling Art on the Internet, by Marques Vickers, a California artist, describes how the artist can mount their own website (after learning website design), generate traffic to their website and cultivate media exposure. The "pay for clicks" describes how, if an artist has more visitors to their website, they pay for it to "agent companies" who generate visitors to their specific site. There are also merchant affiliate programs, self-publishing virtual and portfolio galleries. The author talks about auction sites, as well, the most popular way for an artist to get their work on the web. Directed toward the individual artist, the author believes that the Internet is the way that artwork will be distributed in the future. Though nothing is as good as seeing the actual work on display, artwork can actually be enhanced to look better than it actually does, if one knows how to manipulate the programs that help put their work out there on the web."
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