This paper details the entire history of the Chiquita Banana enterprise, particularly focusing on its advertising throughout its 100 years of existence.
Written in 2008; 4,285 words; 8 sources; APA; $ 113.95
Paper Summary:
This paper traces the history of the Chiquita banana back to the United Fruit Company in 1899. In addition to giving a detailed history of the Chiquita banana, this essay explores the history of its advertising department, beginning with the first commercial depicting the Chiquita banana in 1945. The paper describes the early advertisements, which were aimed at creating a demand for brand-name bananas. The paper also discusses the different women who played the the Chiquita banana woman in the various commercials and includes multiple illustrations of Chiquita banana advertisements over the years.
From the Paper:
"Advertising in the 1950's also included ads for more Chiquita banana recipes. The recipes and concoctions included banana split ideas, the banana and jelly sandwich, banana and orange slices, mashed banana in milk, banana and pineapple juice, and banana pancakes. Nearly all the ads promote the banana as a healthy, nutritious, and low calorie food. Other advertisements from the period promote Chiquita bananas for weight loss, infants, growing children, people with gastric problems, and for vitality. Moreover, another print advert was in the form of a comic strip and promoted bananas as a source for energy. The strip was entitled 'Chiquita to the Rescue (See Figure 3).' It featured two kids coming out of baseball practice whom are exhausted. They are talking about how they do not know how they are going to make the team when Chiquita shows up and gives them both a banana. After they eat the bananas the kids become so energized they have a race all the way home. United Fruit also promoted Chiquita bananas in schools all across the country. Millions of packets of banana literature were sent out to schools to promote the fruit."
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