The Hilton Hotels Corporation

Paper Summary:

This paper explains that the key aspects of Hilton's business strategy for expansion involve diversification, customer relations and joint ventures. The author points out that the Hilton Hotel Corporation has capitalized on the increase in travel, which has taken place over the last two years. The paper relates that the company has been able to not only expand its operations but also to outpace the competition.

Table of Contents
Introduction
Hilton Expansion
Conclusion

From the Paper:

"Indeed customer relations have been essential to the successful expansion of the company. According to an article entitled "Data Driven Hospitality", it is no coincidence that Hilton is the most expansive company in the industry. The article asserts that the success of such expansion has been dependent upon the customer relations strategy that the company has developed called OnQ. This strategy chronicles the preferences of over 22 million customers. In doing this, the company is able to cater to their needs and build customer loyalty. The article explains that such a strategy can also weed out customers that have failed to pay for their hotel rooms in the past."

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