The Godiva Chocolate Website

Paper Summary:

The paper maintains that the Brussels-based Godiva chocolatier makes searching for their mouth-watering delicacies almost as fun as eating them. Their website caters to an international audience, offering American, European and East Asian consumers sample offerings such as ganache and truffles. The paper discusses how the Godiva site is admirable in its scope, its simplicity and its ease of use. The paper contends that in a sea of poorly-designed, cluttered and garish websites, Godiva reflects their elegant corporate image with a stunning web site. From a consumer's point of view and from a marketing standpoint, the Godiva.com site succeeds in tempting consumers to eat more chocolate.

From the Paper:

"Each page of the Godiva website is flanked by a chocolate-colored top frame that, with its rectangular shape, reminds the viewer of the products being sold on the site. The simple and elegant Godiva logo does not detract from the layout. Five main menu titles also help the site remain uncluttered, even though Godiva offers a wealth of different chocolate treats. Roll-over drop-down menus also ease user navigation. Additionally, customers can enter a specific product code number or keyword in a search bar at the top of the any page on the site. Other stable menu items that are part of the universal top frame include the shopping bag and customer service sections. Godiva offers their 800-toll-free number and also an online live assistance feature all too rare in the online shopping world."

Sample of Sources Used:

• Godiva Chocolatier [home page]. Retrieved April 6, 2006 from http://www.godiva.com/welcome.aspx

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