An overview of the Ford Motor Company's (FMC) rich history and successful strategies.
Written in 2003; 2,360 words; 5 sources; APA; $ 72.95
Paper Summary:
This paper highlights the Ford Motor Company (FMC), one of the worlds most recognized corporations. It discusses the company's rich history and offer specifics as to why it was chosen for this study. It also includes a brief description of the firm's background and history, its size, the CEO, its ranking within the industry, stock price and performance, and concludes with a discussion of the firm's strategic issues, its mission, vision and value statements. The paper also drafts a credo for FMC which charts the strategic thinking that the author feels the company should move toward.
Outline:
Summary
Purpose
Background
Key Issues
Ford Mission Statement
Vision
Value Statements
Credo
Long Term Goals
Conclusion
From the Paper:
"FMC has positioned itself globally with two-core businesses, automotive and financial. We will focus on the automotive leg of business, which accounts for a significant portion of their total revenue. Ford Motor Company is a leader in the automotive industry; their innovative ideas and processes help mold the automotive and manufacturing industry as a whole. FMC presents a unique picture of evolution over the last century and several factors influenced our decision to select them for our strategic planning project... First, we all agree that they market a quality product. Beyond that, we were impressed with the vision, mission, and values of the company. Their credo is "they do the right thing for their customers, their people, the environment and society" (www.ford.com). "
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