The Eden Project

Paper Summary:

This paper discusses the Eden Project, which is one of the largest ecotourism sites in the world. It discusses the purpose of the Eden Project and how it utilizes the natural environment of Cornwall. The paper then looks at how the Eden Project has developed, including target audiences and marketing campaigns. The paper contains graphs and tables.

Table of Contents:
Introduction
How Does Eden Project Benefit the Community?
Leisure Opportunities in Cornwall
Leisure Spending in Cornwall
Cornish Holiday Pattern
Development of Eden
Stakeholders
Advertising Efforts of the Past
The Experience at Eden
Marketing Plan
Target Marketing
Marketing Mix
Proposed Marketing Mix
Conclusion

From the Paper:

"The Eden project promotes to two different target markets. Future marketing can still maintain connections with the younger demographic group that are already addressed by the current market mix, while continuing to build the older demographic group. In the beginning, the project took advantage of the press, and traditional method of reaching the older target audience through brochures and leaflets. However, they eventually began to take advantage of the opportunities that the Internet has to offer. The following will discuss each of the elements of the marketing mix that will be used to grow the older demographic segment of the target audience, while still continuing to promote concerts and other events to the younger demographic group."

Sample of Sources Used:

• Cornwall County Council. 2006. County Supports Future Development of Eden Project. Available at: http://www.cornwall.gov.uk/index.cfm?articleid=15629
• Cornwall Tourist Board. 2007. Visit Cornwall. Available at: http://www.cornwalltouristboard.co.uk/
• Cornwall Tourist Board. 2007. Occupancy Rates in Cornwall 1993-2006 - Serviced Sector. Available at: http://www.cornwalltouristboard.co.uk/documents/OccupancySurvey93to06.pdf
• Cornwall Tourist Board. 2007. Tourism in Cornwall. Available at: http://www.cornwalltouristboard.co.uk/documents/TourisminCornwallResearchUpdateSe p06.pdf
• Eden Project Ltd. 2007. FAQ. Available at: http://www.edenproject.com/about/517.html

More papers on The Eden Project:

• Analytical Essay # 126310 : "The Eden Project and The Environment"
• Film Review # 110859 : "The Genographic Project"
• Essay # 40039 : " "The Arcades Project"

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