Paper Summary:

The paper relates that the cruise line industry has been experiencing a period of massive expansion over the last decade, thus heightening the competitive profile for the industry in terms of market share and competitive rivalry. The paper evaluates the industry competitors: Carnival Cruise Lines, Royal Caribbean and Norwegian Cruise Line. The paper provides a competitor profile matrix that shows Carnival Cruise Lines' market dominance.

Outline:
Industry Overview
Industry Competitors
Competitor Profile Matrix
Product Differentiation

From the Paper:

"The cruise line industry has been experiencing a period of massive expansion over the last decade. By some estimates, the cruise industry in the United States (US) alone has generated more than $32b during 2005. Such revenue ensures that the cruise industry remains one of the most competitive across all markets. Even smaller markets have been experiencing an increase in cruise industry operations. The Canadian market has seen some ports exceed more than 90 cruise ship callings on an annual basis and this is a considerable amount of traffic for a traditionally smaller market. Thus, the competitive profile for the industry has heightened in terms of market share and competitive rivalry."

Sample of Sources Used:

• "Carnival: The Fun Ships." Carnival Cruise Lines (online). 15 Oct.2006<http://www.carnival.com/CMS/Static_Templates/About_Carnival.aspx>.
• "Full Steam Ahead for Cruise Industry." Canadian Sailings, special section, 9/11(2006): 18.
• "Norwegian Cruise Lines." Norwegian Corporate Information (online). 14 Oct. 2006<http://www.ncl.com/nclweb/cruiser/ staticPages.html?pageId=about_our_company>.
• "Our Company." Royal Caribbean (online). 15 Oct. 2006<http:// www.royalcaribbean.com/aboutus/home.do;jsessionid=0000rDv7WYgT-0gWT-PXSYslMUR:10ktmevl6>.
• Pike, Joe. "The Ongoing Boom in Cruise Sales." Travel Agent, 326/12(2006): 60-62.

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