The Coca Cola Company

Paper Summary:

This paper examines the history of the Coca Cola Company, especially the way that it has very successfully expanded around the globe. A SWOT analysis is used by the author to guide recommendations for continued profitability and future growth by this company. The paper underscores that meeting the consumer's taste and culture and being involved in each community in every individual location is the key to Coca-Cola's strategic management skills in operating worldwide.

Table of Contents:
Table of Contents
Executive Summary
Introduction
Firm Analysis
Expansion into Global Markets
SWOT Analysis
Cross-Cultural Issues
Recommendations

From the Paper:

"One of the first countries to experience the Coca-Cola taste was Germany in 1929. Ten years later, operations in Germany have reached sales of over $4.5 million annually. Another country of great importance to European distribution is Spain. It presently operates in more than 10 production facilities and distributes Coca-Cola products in over seven independent distribution sites. In Asia, Coca-Cola's early beginnings were its bottling plant in Shanghai, China in 1927. Plants in Malaysia, Vietnam, and Korea soon followed."

Sample of Sources Used:

• Birfeld, R. (2002). GMA praises house passage of trade promotion authority. Grocery Manufacturers of America. [Online] http://www.gmabrands.com/news/docs/NewsRelease.cfm?DocID=990&
• Coca-Cola provides critical water source to enliven green belt protection. (2001, June 15). Beijing: Coca-Cola Company. [Online] http://www2.coca-cola.com/presscenter/nr_06152001_china_wells.html.
• Cohen, M. (2002). KO: No changes to estimates following panamco's results today. New York: Goldman Sachs.
• Coke to buy Orangia. Deal excludes Yoo-Hoo, but Triac reportedly eyes brand. Bottler issues? (1998, January 9). Beverage Digest. [Online] http://www.beverage-digest.com/editorial/980109a.html.
• Conway, A.J (2002). Coke, PEP ALLPB: All Eyes on Frito-Lay North America. New York: Credit Swiss First Boston.

More papers on The Coca Cola Company:

• Case Study # 103197 : "Management Theory and the Coca-Cola Company"
• Case Study # 25907 : "The Coca-Cola Company's European Crisis"
• Research Paper # 103249 : "The Coca-Cola Company"

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