The Boeing Company

Paper Summary:

The paper offers a brief history of the Boeing company and outlines their mission, vision and the CEO's management style. The paper looks at the company's location and their care for the environment and then provides a SWOT analysis of the organization. The paper compares Boeing to Airbus and contrasts the Boeing 787 Dreamliner to the Airbus A380. Finally, the paper recommends changes for Boeing to remain competitive.

Outline:
Brief History of the Organization
Mission and Vision
CEO Management Style
Location
Environmental Scanning
SWOT Analysis
Comparison to Airbus
Boeing 787 Dreamliner vs. Airbus A380
Recommend Changes to Remain Competitive

From the Paper:

"The Boeing Company is the largest aeroplane producer in the world and it is one of the five major aerospace firms that have influenced the course of the US and global history. Its existence is due to visionary William Edward Boeing who founded the Pacific Aero Products Company in 1916. In 1917, the company was called the Boeing Airplane Company. With each year, more airplanes were being produced and the company continued to grow. Extremely needed during the war, when this was over, Boeing was forced to change the nature of their activity. They generally focused on improving their techniques and they went back in business when the US president changed. Since then, Boeing has been focused on mergers, acquisitions, product development, and the satisfaction of a wide array of customers."

Sample of Sources Used:

• Boeing Website, http://www.boeing.com, last accessed on November 6, 2007
• International Directory of Company Histories, Vol. 32. St. James Press, 2000, https://www.fundinguniverse.com/company-histories/The-Boeing-Company-Company-History.html, last accessed on November 6, 2007
• The Boeing Overview, retrieved from http://www.boeing.com/companyoffices/aboutus/brief.html, on November 6, 2007
• Boeing Moving Headquarters to Chicago, Space and Tech, May 2000, http://www.spaceandtech.com/digest/sd2001-19/sd2001-19-001.shtml, last accessed on November 7, 2007
• Lagorce, A, Airbus Vs. Boeing, Forbes Magazine, May 2004, http://www.forbes.com/2004/01/05/cx_al_0105matchup.html, last accessed on November 6, 2007

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