This paper looks at the home security market in the U.S.A., Australia and Finland.
Written in 2007; 2,421 words; 9 sources; MLA; $ 74.95
Paper Summary:
The paper discusses the increased need for security expressed by both private and public sectors. The paper relates that Sequiam Corporation has seized the new opportunities arising and has introduced the biometric fingerprint door lock. The paper presents an analysis of the American, Finnish and Australian markets to determine the potential success of this product. The paper shows how the U.S.A. and Australia remain a prolific outlet for security providers as terrorist attacks and property crime continue to be two major threats, while Finland does not appear to be a viable market.
Outline:
Introduction
Evaluating and Contrasting the American, Finnish, and Australian Markets
From the Paper:
"The new product that Sequiem has recently launched on the American market is a biometric fingerprint door lock which has been designed after a three-year research process which took into account all the significant features of the consumers' behavior. First of all, the product targeting the home security market has considered the difficulties that clients may find in turning from the traditional key systems to the new biometric ones. In order to ensure a smooth transition, the company has made a keyhole in the lock and has provided users with a key backup although it is aware that this will never be used."
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