The American Car Industry

Paper Summary:

The paper discusses how the American automobile industry's position as international leader is highly threatened by the Japanese car manufacturers who use higher production technologies and focus on delivering products that better meet the macroeconomic demands. The paper explains how the current business world forces American car producers to focus their attention towards satisfying the growing needs and demands of customers and protecting the environment.

Outline:
Executive Summary
Product Improvements
Fuel Efficiency
Loyalty to the National Product
Conclusions

From the Paper:

"The contemporaneous world is characterized by a rapid pace of development in all sectors of life and business. In order to remain competitive, corporations have to be able to quickly adapt to the macroeconomic changes. The developments have such strong impacts upon companies that they can easily drive an international leader to bankruptcy and replace him with a better prepared and more adaptable competitor. This possibility threatens the American car industry who might soon get overthrown as international leader by their Asian competitors."

Sample of Sources Used:

• Jones, R., quoting Lindland, R., American auto industry seen at a crossroads, MSNBC, May 9, 2006, http://www.msnbc.msn.com/id/10642724/, last accessed on October 31, 2007
• Environmental Implications of the Automobile, State of the Environment, Fact Sheet No. 93-1, published under the Authority of the Canadian Ministry of the Environment, 1993,http://www.ec.gc.ca/soer-ree/English/products/factsheets/93-1.cfm, last accessed on October 31, 2007
• Carr, B., American vs. Japanese Fuel Economy for 2007 Cars, Daily Fuel Economy Tip, March 1, 2007, http://www.dailyfueleconomytip.com/?p=295, last accessed on October 31, 2007
• Fuel Efficiency of American Cars Over the Past 32 Years, The Economist, October 3rd, 2007, http://www.economist.com/daily/chartgallery/displaystory.cfm?story_id=9891188, last accessed on October 31, 2007
• Anderson, J., The Automobile Industry, Graduating Engineer, http://www.graduatingengineer.com/industryfocus/automotive2.html, last accessed on October 31, 2007

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