Supply Chain Management

Term Paper # 96123

Business
Business > Information Mgmt. and Systems
Business > Management

This paper discusses the differences in supply chain management in business-to-business (B2B) and business-to-consumer (B2C) sites.

939 words () | 3 sources | MLA | 2007 United States

Paper Summary:

The paper explains that the introduction of the Internet and electronic commerce is fundamentally changing the way organizations conduct business, how businesses and consumers learn about, buy and use products and services as well as the nature of supply chains. The paper discusses how e-commerce is prevalent in business-to-business (B2B) and business-to-consumer (B2C) settings. The paper provides a synopsis for supply chain management in B2B and B2C sites and explains how the supply chain differs on a B2B site compared to a B2C site. The paper concludes that as organizations continue to reach target audiences via Internet marketing, companies must evaluate the effectiveness of their websites.

Outline:
Abstract
Supply Chain Management
B2B vs. B2C Supply Chain
Conclusion

From the Paper:

"The supply chain of an organization consists of the flow of physical goods from the source to the end-user. The end-user could be a business or the consumer. "One of the main goals of supply chain management is to help each company in the chain focus on meeting the needs of the consumer at the end of the supply chain" (Schneider, 2004 p.231). Sometimes, an organization in a B2B or B2C site is so focused on the consumer or customer, the company fails to attend to needs of members in the supply chain. Focusing on each member of the supply chain allows an organization to instill value in each step of the supply chain, which subsequently translates, to enhancements in customer service and consumer focus."

Sample of Sources Used:

Patton, S. (2004). Web metrics that matter. Sourced April 29, 2007 from http://www.cio.com/archive/111502/matter.html.
Schneider, G.P. (2004). Electronic commerce: the Second wave (5th ed). Thomson CourseTechnology.
Warkentin, M., Bapna, R., Sugumaran, V. (2000). Journal of electronic commerce research: The role of mass customization on enhancing supply chain relationships inB2C market. Vol 1, No. 2. Sourced April 28, 2007 from http://www.csulb.edu/web/journals/jecr/issues/20002/paper1.pdf.