An examintion of the way that themes and issues were presented in the 2008 presidential campaign in order to increase support for candidates.
Written in 2009; 2,014 words; 11 sources; MLA; $ 63.95
Paper Summary:
This paper discusses the role of issues, themes and strategies in presidential campaigns. It specificlly discusses the nomination phase of the 2008 presidential campaign in the United States. The paper examines the issues that were addressed by the different candidates and how they presented the themes to the American public in a way to increase their support.
From the Paper:
"Clearly, presidential primary campaigns depend on a host of factors, all of which come together to create specific images of the respective candidates. Themes are presented that serve to rally voters and forge in their minds a living image of the candidate as embodiment of those ideals. These same concepts and symbolic representations are used to debunk the arguments of rivals and to further gather and entrench support. Supporters respond to buzzwords and to particular notions of what their favored candidate is like, and what he or she will do in office. Money is raised based upon the strength of the support that is generated, and on the kinds of supporters a candidate can gather to her or his banner. Campaign planners devise the best strategies, employing staged rallies, commercial advertisements, and televised debates as the best means to showcase their candidate, or as this things to be avoided. The various tools in the campaigner's arsenal are picked up by the media at large, and either used to set off an explosion of support, or turned back on the candidate like so many incendiary devices, for that is what a campaign is all about - creating a firestorm for the "right" candidate."
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