Strategic Planning Society

Paper Summary:

This paper reviews and discusses the Strategic Planning Society (SPS) website. According to the paper, SPS is an organization that looks to bridge the gap between the many advances being made in academic research and the needs of business managers, directors and CEOs who are looking for guidance on how to create greater levels of strategic alignment in their organizations.

Outline:
Summary Description
Overall Look,Feel and Apparent Target Audience
What the Site Does and Does Not Give You
Professional Resources List
Reasons to Return Back to the Site
Missing Information
Helpful Links
Additional Notes Regarding the Site
Bottom Line Evaluation

From the Paper:

"The site is designed to provide quick access to highly targeted and strategic-level content for senior executives, and as a result there are few distractions in its construction. After exploring the site in detail the overall structure appears to be quite thin, only a few layers deep. The use of the subscription model is useful, yet there needs to be a trial program also created for the service itself, just as the company does with its magazine and journal. Finally, the site aims for a high level of credibility by only publishing biographies of the SPS' trustees and key managing directors, a clear sign the organization is expecting to interact only with comparable levels in client organizations."

Sample of Sources Used:

• Blue Ocean Strategy (2005) - Book by the same name. Published February 3, 2005 by Harvard Business School Press. ISBN 1591396190
• CRM Buyer (2005) - Searching for Blue Ocean Strategies. Louis Columbus. CRMBuyer.com. September 23, 2005. Accessed from the Internet on March 29, 2007: http://www.crmbuyer.com/story/46292.html
• Porter (1990) - "Competitive Advantage of Nations" Harvard Business Review. March - April, 1990

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