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Standardization vs. Adaptation
Term Paper # 116987
Standardization vs. Adaptation
Looks at the issue of standardization versus adaptation faced by multinational companies in the process of product development.
2,825 words (approx. 11.3 pages) |
12 sources |
APA | 2009
Paper Summary:
This paper defines the process of standardization as manufacturing one common product across different international markets regardless of any dissimilarities in cultural and social contexts; whereas, the process of adaptation involves modifying the existing product in order to address these variations. Global market segmentation, the author underscores, which is an important process in terms of creating a sustainable competitive advantage, is dependent on correct market information. The paper uses Apple's iPod, which enjoys universal appeal regardless of the target market, as an example that demonstrates the critical success factor of conducting the new product development process so that the actual product features will appeal to different geographic customer segments.From the Paper:
"The feasibility of standardization in the current business environment is illustrated by the iPod. Apple has marketed exactly the same product regardless of the international market. This has been facilitated through targeting the teen segment which exhibits similar purchasing patterns regardless of cultural and social contexts. This trend has been strengthened through the advent of the Internet which has facilitated the sharing of information thus weakening the effect of cultural differences."Sample of Sources Used:
- Aaker, David A. (2004). Strategic Market Management. McGraw Hill/Irwin.
- Anell, Barbro I. & Timothy L. Wilson (2002). "Prescripts: Creating Competitive Advantage in the Knowledge Economy", pp 26-37.
- Calder, B. J. and Tybout , A. M. (1987), "What consumer research is ....", Journal of Consumer Research, Vol. 14, June, pp. 136-40.
- Carpinetti, Luiz C. R. and Alexandre M de Melo 2002, "What to Benchmark". Benchmarking: An International Journal, 24, pp 244-255.
- Chandra, Mahesh 1993, 'Total quality management in management development', Journal of management development, 12, pp 12-15.
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APA Citation:
Standardization vs. Adaptation (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Term-Paper-Standardization-vs-Adaptation/116987
MLA Citation:
"Standardization vs. Adaptation" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Term-Paper-Standardization-vs-Adaptation/116987>
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Jun 08, 2008 I have an MBA from National University of Singapore and a BBA from University of Dhaka, Bangladesh. In MBA, my major was in operations management. However I covered a wide variety of subjects in marketing, finance and accounting. My paper on the analysis of financial statements was published. I enrolled in National University of Singapore because I was offered a full scholarship from the Asian Development Bank, one of eight such awards given every year. As part of an exchange program, I also spent one quarter in University of Washington, Seattle. There I covered four subjects in marketing, statistics, operations and IT. I have also worked in a variety of professional roles that allowed to me apply my academic learnings to real life.
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