Sports Marketing

Paper Summary:

The paper discusses how a marketer combines the product with positioning, pricing, promotion, and place to achieve his objective. The paper explains that the sports marketer must consider every part of the marketing mix and put the satisfaction of the target customer on top of everything else.

Outline:
Introduction
Combining the 5 Ps

From the Paper:

"Just like any other marketer, the sport marketer is faced with a challenge of presenting the sport products to the customer with the best strategy so as to maximize on sales and create a brand loyalty. In the traditional model, the marketer is more concerned with presenting the product in the right way, at the right or best place, at the best price and takes care of what product to present to what market. Therefore, the marketer is greatly concerned about the mode of combining product with positioning, pricing, promotion, and Place to achieve his objective. By coming up with an effectual marketing strategy, the marketing manager is able to carefully bring together all the 5Ps into a selection of activities that budge a range of customers up the ladder. And this is what any marketer wants to see: a satisfied customer."

Sample of Sources Used:

• Mullin, B., J., Hardy, S., Sutton, W., A., Stern D., J. (2007). "Sport marketing" 3rd Edition: Human Kinetics Publishing. - pp 17, 26, 45-7, 88-97, 104
• Parkhouse, B., L. (2001). "The management of sport: its foundation and application" 3rd Edition McGraw-Hill,

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