Southwest Airlines

Paper Summary:

Air travel remains a large and growing industry and facilitates economic growth, world trade, international investment and tourism. This paper looks at how Southwest is one of America's largest and best-loved commercial airlines and has been called one of the most successful airlines in history. It examines Southwest's impact and results on several economic indicators and provides a SWOT analysis of the company.

Outline:
Abstract
Industry Overview
History of Southwest Airlines
SWOT Analysis
Impact of the Real GDP
Impact on the Unemployment Rate
Consumer Price Index
Economic Indicator: Personal Income
Economic Indicator: Standard & Poor's 500
Economic Indicator: Dow Jones Industrial Average

From the Paper:

"Major US airlines have established marketing alliances with each other as a result Southwest Airlines has recently begun code-sharing with ATA Airlines, which is due to the company's acquisition of certain ATA assets not an alliance. Alliances allow competitors of the company to expand the flight network available to their customers without having to invest as much capital as is required for an acquisition or for establishing a base at a new destination. Southwest's not being part of an alliance with other strong industry players could limit the airline's offering. (Southwest, 2005)"

Sample of Sources Used:

• Koeing, D. (2002). Southwest Airlines in hiring mode. Retrieved October 24, 2005 from http://seattlepi.nwsource.com/business/58784_southwest19.shtml
• Paradis, T. (2005). Update: Frontier Air Down; Southwest to Begin Denver Service. DOW JONES NEWSWIRES, CNN Money
• Sita. (2005). Airlines Business IT Trends Survey, 2004. Retrieved October 19, 2005, fromhttp://www.sita.com/NR/rdonlyres/3FF657B8-76A7-4102-8961-F76AFB963147/0/AITsurvey2004.pdf
• Southwest. (2005). Rapid Rewards. Retrieved October 19, 2005, from http://www.southwest.com/rapid_rewards/
• Southwest. (2005). Quarterly Earnings. Retrieved October 19, 2005, from http://www.southwest.com/investor_relations/fs_quarterly_earnings.html

More papers on Southwest Airlines:

• Term Paper # 125192 : "Southwest Airlines' Control Mechanisms"
• Case Study # 127421 : "Southwest Airlines Case Analysis"
• Business Plan # 72146 : "Southwest Airlines"
• Case Study # 37173 : "Addressing Southwest Airlines According to Matrix Strategies"

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