Southwest Airlines' Fuel Policy

Paper Summary:

The paper shows how Laura Wright, Senior Vice President and CFO at Southwest Airlines, has impacted the Southwest company significantly through her promotion of the fuel price hedging policy. The paper explains that this policy allowed Southwest to focus on its passengers and support their needs, with fuel prices locked in and fuel hedging contracts with fuel providers in place. The paper reveals that this policy has resulted in Southwest demonstrating consistent profits while other airlines entered bankruptcy.

From the Paper:

"Laura Wright is Senior Vice President and CFO at Southwest Airlines, with her office based in Dallas, Texas. In this position Wright is responsible for all financial factors affecting the company, with an added focus on "accounting, investor relations, treasury/tax, fleet planning, insurance, and Employee compensation and benefits" ("Officer", 2007, sec. 1). Wright began her association with Southwest in 1990 and has progressively proven her value to the company through such positions as Director of Corporate Taxation, Assistant Treasurer and Vice President Finance and Treasurer ("Officer", 2007, sec. 1)."

Sample of Sources Used:

• Officer biographies. (2007). Southwest Media. Retrieved July 19, 2007, from http://www.swamedia.com/swamedia/bios/laura_wright.html
• Olson, D. (2007). Southwest cruises to another profitable quarter. Wall Street. Retrieved July 19, 2007, from http://wallst.net/editorials/article.asp?id=719
• Some airlines turning to fuel hedging again. (2006). KOMO TV. Retrieved July 19, 2007, from http://www.komotv.com/news/archive/4196026.html52

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• Term Paper # 125192 : "Southwest Airlines' Control Mechanisms"

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