Simmel on Sociology

Paper Summary:

The paper discusses Georg Simmel's argument that humans are driven by two instincts; one part pushing them to imitate their neighbors and the other pushing them to distinguish themselves. The paper first explains how this applies to the fashion and advertising industries today. The paper then looks at the loneliness in society as a result of today's lifestyle. The paper concludes that sociologists need to continue conducting research for the benefit of future sociologists.

From the Paper:

"Although Berlin was nothing compared to what it is today. Simmel had already seen some of the trends that were coming with the changing society. His essays, "Fashion," The Stranger," and even "The problem with sociology," reflected the changing times. In "Fashion," Simmel wrote how the clothing worn derives from a basic tension specific to the person's social condition. On one hand, everyone has a tendency to copy or imitate others. On the other, all people also have the tendency to distinguish themselves from others. Naturally, this is a continuum, with some people doing everything possible to imitate and emulate their favorite role models and thus to conform to what they feel is most accepted by their society."

Sample of Sources Used:

• Simmel, G 1858-1918: A Collection of Essays, Columbus: Ohio State University Press. 1959

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