Shifting Trends in the Food Sector

Paper Summary:

This paper takes a look at the food market. According to the paper, trends are moving from fast foods to more healthier, organic foods. The paper also discusses the important role that food plays in the social arena.

Outline:
Introduction
Food Industry Overview: Organic, Fruits and Vegetables, and Fast Food Sectors
Factors in the Changing Tastes of Society: From Fast Food to Organic
How Fast Food Restaurants are Reacting to the Shift to More Organic Foods
Conclusion

From the Paper:

"To remain competitive, fast food restaurants have had to turn to innovative products, often redeveloping their product lines, to meet the changing demands of consumers for organic foods specifically, and healthier foods in general. The demand for organic foods has been the mechanism for industry evolution. As noted, McDonalds phased out their supersize menu items, in response to society's growing health concerns. In addition, they've begun to offer more healthy menu choices, such as low-fat items and fresh salads, to their customers, as well as promoting healthy lifestyles in their marketing campaigns. In the New England area, McDonald's even replaced their coffee with Newman's Own Organic blend, in an attempt to take further advantage of more organically-discriminating tastes of consumers. This move has been well-received in the region . In addition, new fast food restaurants are being introduced to the marketplace, in response to these new consumer demands. Company's like Healthy Express are still relatively small players in the industry, but are slowly garnering market share from their less healthy competitors ."

Sample of Sources Used:

• Abelson, J., "An Overarching Goal: Innovation," Boston Globe (September 24, 2006): E2 (database online); available from ProQuest, ProQuest ID: 1136409491.
• Brunning, R. "Organic Fast-Food Restaurant to Open in Boulder," Knight Ridder Tribune (October 12, 2006): 1 (database online); available from ProQuest, ProQuest ID: 1157712541.
• "Fast Food in the United States." Market Line (August 2005) Database online. Available from Datamonitor.
• "Fruit & Vegetables in the United States." Market Line (July 2006) Database online. Available from Datamonitor.
• "Global Organic Food." Market Line (December 2005) Database online. Available from Datamonitor.

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