An examination of the influence of microeconomic factors on SUV sales in a period of fourteen months in the United States.
Written in 2009; 1,033 words; 6 sources; APA; $ 36.95
Paper Summary:
The paper analyzes the influence of inflation, SUV collateral or trade-in value, significant oil and gas price fluctuations and the impact of automaker incentives on SUV sales throughout fourteen months. The paper outlines the methodology of the study and presents results in a proximity matrix, a table and a graph. The paper shows how the higher and more volatile the gas price, the more buyers rely on leasing, and initially appear to be motivated to trade-in their previous vehicles to qualify for the cash and incentives on chosen vehicles.
Outline:
Introduction
Methodology
Initial Results
From the Paper:
"RL Polk's Insight database (2008) was first used to gather the last fourteen months (from June, 2007 to July, 2008) of new vehicle sales and registrations for the two groups of SUVs, the median U.S. gas price using the Monthly Energy Review (2008). Using the data contained in the R.L. Polk Insight database (2008) and the J.D Power PIN database (2008) a series of data tables were constructed and analyzed. The data set of financing variables was specifically from JD Power's PIN Financing Database. Results of queries into each of these databases were extracted into Microsoft Excel files and then imported in SPSS Version 15 for Windows."
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