An analysis of the various aspects that are involved with the development and launch of the robotic lawnmower.
Written in 2008; 2,244 words; 5 sources; MLA; $ 69.95
Paper Summary:
This paper discusses the product development of the robotic lawnmower. It discusses the products' needs, features and benefits and its competitive advantage. The paper then provides a financial analysis of the product, including sales forecast and its life cycle. Finally, the paper discusses the launch management plan for the robotic lawnmower.
Table of Contents:
Product Development
Needs
Features
Benefits
Market Research Method
Competitive Advantage
Financial Analysis
Sales Forecast
Life Cycle Concept
New Product Process
Designs for Speed to Market
Design for Ease of Manufacture
Design to Meet Customer Needs
Design for Environment
Development Team Management
Strategic Launch Planning
Implementation of Launch Cycle
Market Testing
Launch Management Plan
Overview
Objectives
Potential Issues
Contingencies
Tracking
Objections to Launch
Product Failure
From the Paper:
"There are several reasons or scenarios in which the Robotic lawnmower might be determined to be a product failure. The most basic potential cause of product failure is related to the product quality itself. Should the design and engineering process as well as the design and manufacturing process fail to adequately model all possible use outcomes once the product is launched an inherent design flaw that leads to chronic breakdowns and poor performance would lead to a complete market failure of the product. Allowing for such contingencies is part of the general strategic marketing strategy development upon which individual product launch plans are based as a matter of course (Lim, Acito & Rusetski, 2006). The other primary reason for product failure would be directly attributed to poor market research. Market research that is designed to develop an understanding and cost-rationale based on potential demand for the Robotic Lawnmower that fails to adequately assess real demand, will lead to poor sales performance which would equate to the same product failure and a quality issue: low demand and poor market image."
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