An overview of the first designers of the ready-to-wear fashion market.
Written in 2008; 1,147 words; 5 sources; APA; $ 39.95
Paper Summary:
The paper discusses several international haute couture designers, including Elsa Schiaparelli, Pierre Balmain, Geoffrey Beene and Kishore Biyani who began transposing their fashions for the ready-to-wear market and created an industry of mass merchandising.
From the Paper:
"Ready-to-wear collections are not custom made and are standard sized, which makes them more suitable for larger productions. Ready-to- wear collections consist of a normally represent a certain theme or perspective and to make a fashion statement. They are branded and sold in stores for the mass public marketplace. One of the first designers following this mode was Elsa Schiaparelli. Born in Rome Italy in 1890, she studied philosophy and then moved to the United States and worked as a film scriptwriter.
"In 1920, Schiaparelli went to Paris and designed and wore a black sweater knitted with a white bow. An American store saw this design and asked for an order, and her ready-to-wear business took off with hundreds of knitters producing the fashions. Schiaparelli's designs were innovative and very popular with their use of bright colors, often pink, and her imaginative use of conventional fabrics, zippers and very unusual hats and shoes."
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