A look at the use of really simple syndication (RSS) feeds in customer and public relations.
Written in 2009; 1,274 words; 6 sources; APA; $ 43.95
Paper Summary:
The paper looks at how really simple syndication (RSS) standards are used as a means of communicating updates from websites, blogs, news organizations and any other content-generating organization. The paper first discusses the strategies companies use that rely on RSS feeds. The paper then shows how it is critical for companies to offer this functionality across all forms of electronic media to give consumers and communications professionals the opportunity to stay continually informed regarding their subjects of interest.
Outline:
Introduction
RSS is a Critical Component of any Communications Strategy
Successful Strategies That Rely on RSS Feeds
Summary
From the Paper:
"The collection of technologies referred to as Web 2.0 (Bernoff, Li, 2008) share the common goals of ensuring a higher level of communication, collaboration, information-sharing and responsiveness between individuals and groups. Web 2.0 is a commonly used term to define the second generation of services available over the Internet that are designed to enhance online interactive communication and collaboration (Bernoff, Li, 2005) (McAfee, 2006). One of the key technologies included in the Web 2.0 set of services is RSS (Really Simple Syndication) or as it is also referred to in other engineering specifications (Rich Site Summary) (Amorin, 2008) (Gaspar, 2005)."
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