RSS Feeds and Technology

Paper Summary:

The paper looks at how really simple syndication (RSS) standards are used as a means of communicating updates from websites, blogs, news organizations and any other content-generating organization. The paper first discusses the strategies companies use that rely on RSS feeds. The paper then shows how it is critical for companies to offer this functionality across all forms of electronic media to give consumers and communications professionals the opportunity to stay continually informed regarding their subjects of interest.

Outline:
Introduction
RSS is a Critical Component of any Communications Strategy
Successful Strategies That Rely on RSS Feeds
Summary

From the Paper:

"The collection of technologies referred to as Web 2.0 (Bernoff, Li, 2008) share the common goals of ensuring a higher level of communication, collaboration, information-sharing and responsiveness between individuals and groups. Web 2.0 is a commonly used term to define the second generation of services available over the Internet that are designed to enhance online interactive communication and collaboration (Bernoff, Li, 2005) (McAfee, 2006). One of the key technologies included in the Web 2.0 set of services is RSS (Really Simple Syndication) or as it is also referred to in other engineering specifications (Rich Site Summary) (Amorin, 2008) (Gaspar, 2005)."

Sample of Sources Used:

• Jim Amorin (2008, March). How (and Why) to Use an RSS Feed. Valuation Insights and Perspectives, 13(1), 33-35. Retrieved April 30, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1461016331).
• Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.http://www.proquest.com (accessed April 13, 2008).
• Miklos Gaspar (2005). RSS: A New Way to Keep in Touch. International Trade Forum,(4), 27. Retrieved April 30, 2008, from ABI/INFORM Global database. (Document ID: 996939401).
• Darius Hedgebeth 2007. Making use of knowledge sharing technologies. VINE 37, no. 1 (January 1): 49. http://www.proquest.com (accessed April 22, 2008).
• Andrew P. McAfee 2006. Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management Review 47, no. 3 (April 1): 21-28. http://www.proquest.com (accessed April 19, 2008).

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