Public Relations

Paper Summary:

The paper relates that public relations' (PR) many initiatives, strategies and programs are invaluable for accomplishing both organizational and societal communication goals. The paper explores four different public relations functions, two illustrating the organizational aspect of PR and the other two showing the societal aspect. The paper also shows how the profit motive is critical in the organizational approaches to PR, while the need for educating, informing and persuading citizens on health, safety and welfare issues is a critical difference in societal institutions.

Outline:
Introduction
Organizational Functions of PR
Societal Functions of Public Relations
Comparing Organizational and Societal Public Relations

From the Paper:

"Any for-profit organization to survive needs to have a continual stream of information going to all its significant stakeholders. These stakeholders include industry and financial analysts, journalists, customers, suppliers, shareholders, employees, and prospects for the company's products and services. Public relations strategies vary by each of these stakeholder groups. All strategies however share a common goal of informing, persuading and ultimately increasing the credibility and position of a company in an industry within each of these key stakeholder groups."

Sample of Sources Used:

• Columbus (2005). Getting Results from your Analyst Relations Strategies. iUniverse Publishing. 2005. Pages 20 - 35.
• Sarbanes-Oxley Act (2002). U.S. Senators Sarbanes and Oxley. Passed in 2002 by both U.S. House of Representatives and U.S. Senate. Text viewed on the Internet on May 7, 2007: http://www.aicpa.org/info/sarbanes_oxley_summary.htm
• Sinclair (1905). The Jungle. Bantam Classics. 1981. Originally published in 1905 as a serialized novel.
• Thatcher (2004). Homeland Security After 9/11. 2004. Study proposal and analysis. Text viewed on the Internet on May 7, 2007: http://closup.umich.edu/research/funded/sgp/beyond911.html

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