Public Relations Campaign

Paper Summary:

This paper provides information related to a public relations campaign strategy for a virtual organization called Riordan Manufacturing. It includes an executive summary outlining the public relations issues along with an analysis of the relationship between public relations and marketing. The paper also provides an analysis of ethical, technological and global considerations, along with a crisis management plan and budget for the public relations campaign. The paper concludes with details for evaluating the effectiveness of the campaign.

Table of Contents:
Abstract
Riordan Manufacturing Public Relations Campaign
Executive Summary
PR vs. Marketing
Ethical Considerations
Technology Considerations
Crisis Management
Globalization Considerations
Budget
Evaluation Strategies
Conclusion

From the Paper:

"Riordan Manufacturing is a multi-billion dollar plastics manufacturing company. In operation since 1991, Riordan has grown and expanded exponentially resulting in production facilities in California, Georgia, Michigan, and China. Each production facility produces specific items such as beverage containers, fans, heart valves, medical stints, and custom plastic parts. The manufacturing facility in China is planning production of a new biodegradable plastic. Riordan therefore, is developing a public relations (PR) campaign to optimize communication and perceptions of Riordan's publics to ensure the success of the new product."

Sample of Sources Used:

• Ethical. (n.d.). The American Heritage Dictionary of the English Language, Fourth Edition. Retrieved January 12, 2007 from Dictionary.com website: http://dictionary.reference.com/browse/ethical.
• Kotler, P., & Keller, K.L. (2006). Marketing management(12th ed). New York: Prentice-Hall Publishers.
• Miller, K. (2006). The Cost of Good Business Ethics, Secrets of Success. Retrieved January 12, 2007 from http://secretsofsuccess.com/people/thomas.html.
• Seitel, F.P. (2004). The practice of public relations (9th ed). New York: Prentice-Hall Publishers.
• Technology. (n.d.). The American Heritage Dictionary of the English Language, Fourth Edition. Retrieved January 12, 2007 from Dictionary.com website: http://dictionary.reference.com/browse/ethical.

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