An illustration of how the life cycle of a product influences the marketing mix of personal computers.
Written in 2008; 1,183 words; 6 sources; APA; $ 40.95
Paper Summary:
The paper analyzes the variation in the requirements of each phase of a product life cycle for a personal computer (PC) from a marketing mix perspective. The paper notes that the phases of product life cycle include the product introduction, early and late growth , maturity and decline or harvesting. The paper relates that while there are many definitions of the product life cycle concept, the five phases defined in this paper are considered most applicable across the industry. The paper reports that Hewlett-Packard (HP) has created a methodology to assist their product management teams in aligning marketing mix strategies to each stage of the HP PC product life cycles. This paper describes how PC manufacturers align the components of their marketing mix to the specific stages or phases of the product life cycle.
Outline:
Synopsis
Marketing Mix Implications by Phase of the Product Life Cycle
Summary
From the Paper:
"In Toshiba's Computer Products Division the cross-functional teams include development groups in Japan and a large Marketing organization in Irvine, CA. Looking to optimize the marketing mix for major product introductions, Toshiba consistently relied on product-related messaging over and above any other. Sony on the other hand, created a marketing mix-based strategy during the introductions of their laptops that concentrated on transitioning from product-oriented to services and operations concentration with relative fluidity throughout the duration of the product life cycle (Rao, Perkins 2004). The key take-away from evaluating how PC manufacturers manage their marketing mixes during the Introduction phase is the concentration on synchronization across departments and functional areas to ensure a coordinated product launch. Depending on the broader or longer-term strategic objectives that a given PC manufacturer may have, a given product introduction may focus more on distribution strategy over innovative product messaging. "
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
Look for more research papers, essays and book reports on Personal Computers
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
Papers written from scratch, according to your specifications. Every paper is UNIQUE - Guaranteed
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Personal Computers", Essays on "Personal Computers", Research papers on "Personal Computers", Student papers on "Personal Computers", Book reports on "Personal Computers", Dissertation on "Personal Computers", Thesis on "Personal Computers", Summary of paper on "Personal Computers", Articles written on "Personal Computers".
Look for more research papers, essays and book reports on