PepsiOne

Paper Summary:

This paper presents the history of Pepsi and its line of products as well as the way this company continues to use innovation to meet new demands by consumers. Specifically, the paper cites PepsiOne as an example of an innovative idea of a "diet" drink that didn't say diet. The paper relates the marketing details of this product including the distribution channels, packaging, pricing and advertising. Several pictures of Pepsi products are included throughout the paper.

Table of Contents:
Company Description
Marketing Environment
Product Life Cycle
Product Line and Mix
Major Competitors
Distribution Channels
Packaging and Pricing
Promotion and Advertising
Conclusion

From the Paper:

"PepsiOne is part of the carbonated drink line of the Pepsi Beverage Division. The carbonated drinks include a variety of Pepsi, Mountain Dew, Mirinda, Sierra Mist, and Tropicana Twister Soda. Non-carbonated drinks include; bottled teas, waters, juices, sports drinks, energy drinks, coffees, and dairy-based drinks. Direct product line to PepsiOne is Pepsi Regular, all varieties of Diet Pepsi, Pepsi Max, Vanilla Pepsi, Cherry Pepsi, Wild Cherry, Caffeine Free Pepsi, Jazz flavors, and Pepsi Lime. The Pepsi product line holds 49% of PepsiCo's product mix."

Sample of Sources Used:

• The PepsiCo Challenge. 2006 http://www.korekalibre.com/index.php?option=com_magazine&task=show_magazine_article&magazine_id=70
• Pepsi-Cola History http://www.solarnavigator.net/sponsorship/pepsi_cola.htm
• Pepsi-Cola Corporate Information http://www.pepsi.com/corporate/company_info/index.php
• Men's Health. "Soda industry marketing diet drinks to men". Scott Leith, Cox News Service. 2005
• "Pepsi One Goes on a Television-Free, Celebrity-Free Commercial Diet". Stuart Elliot. 2005.http://www.nytimes.com/2005/03/16/business/media/16adco.html?_r=1&oref=slogin

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