Papa John Pizza

Term Paper # 99953

Advertising
Business > Companies
Business > Information Mgmt. and Systems

Papa John Pizza

This paper explores Internet advertising and e-commerce, with a focus on the Papa John Pizza company.

1,111 words () | 4 sources | APA | 2007 United States

Paper Summary:

The paper discusses Papa John Pizza, the first pizza company to offer online services. The paper examines the power of Internet advertising and the capabilities of companies being able to renovate their earning power into value. The paper shows how customer communications in e-commerce are extremely beneficial compared to the real-world customer. The paper also looks at new communications techniques in the world of e-commerce.

Outline:
Internet Advertising and E-commerce
Virtual and the Real World Customer
Customer Communications
New Communication Techniques

From the Paper:

"John H. Schnatter is the Founder and Chairman of the Board of Papa John Pizza. Within seven years, Papa John Pizza has accumulated over 2,900 restaurants operating in 49 states and 25 countries and is considered the world's third largest pizza. Papa John Pizza is headquartered in Louisville, Kentucky and is the first pizza company to offer online services."
"According to spokesperson Karen Sherman, "Papa John is in the process of paying for itself. It is something that is a viable opportunity for the company and it expects the e-commerce option will prove fruitful" (Macaluso, 2006, p. 1)."

Sample of Sources Used:

Macaluso, N. (October 24, 2006). Pizza Wars: Papa John's Expands Online Ordering. Ecommerce Times. Retrieved October 24, 2006, from http://www.ecommercetimes.com/story/15695.html
Shepherd, D., Hutchison, D., Garcia, F., and Coulson, G. (1995). Protocol Support for Distributed Multimedia Applications. Computer Communication, 15(6): 6-17.
Turban, E. (2002). Electronic Commerce: A Managerial Perspective, 2nd Edition. New York: Prentice-Hall.
Wang, F., Kim, C., and Esposto, R. (1999). The Pricing of Online Media. Cogent Valuation. Retrieved October 24, 2006, from http://www.cogentvaluation.com/pdf/ThePricingofOnlineMedia.pdf