P&G Laundry Detergent

Paper Summary:

The paper focuses on Proctor and Gamble's (P&G) Gain brand laundry detergent, and includes a background on the brand as well as a marketing application and analysis The paper explains that this company manufactures and markets a number of other detergent and laundry care brands that could easily erode the market for Gain unless careful attention is given to what target market is involved. The paper concludes that it is reasonable to assume that the marketers at P&G have done their homework and know what this particular target markets wants in laundry care products.

Outline:
Introduction
Background on the Brand
Marketing Application and Analysis
Conclusion

From the Paper:

"Gain detergent is manufactured and marketed by the Procter & Gamble Company's Household Care global business unit (GBU) (Proctor & Gamble, 2008). This GBU also markets other laundry care product brands such as Tide, Ariel, Dawn, and Downy (Proctor & Gamble). Today, Proctor & Gamble is promoting an entire range of alternatives using the Gain brand as a launch pad, including liquid detergents, liquid fabric softeners and dryer sheets. If fact, as shown in Table 1 below, the company lists the following Gain-related products on its Web site."

Sample of Sources Used:

• Form 10-Q: Quarterly report. (2008). Yahoo! Finance. [Online]. Available: http://biz. yahoo.com/e/080501/pg10-q.html.
• Gain. (2008). Proctor & Gamble. [Online]. Available: http://www.gainlaundry.com/static/ laundrytips.asp.
• Harris, D. (2000). Cute, quaint, hungry, and romantic: The aesthetics of consumerism. New York: Basic Books.
• Proctor & Gamble. (2008). Yahoo! Finance. [Online]. Available: http://finance.yahoo.com/q/ pr?s=PG.

More papers on P&G Laundry Detergent:

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• Case Study # 68623 : "Procter and Gamble (P & G)"

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